Fourteen years ofend-to-endproduct marketing

Advise B2B software and infrastructure clients on portfolio positioning, category narrative, and launch strategy, from buyer research through go to market execution.

Own the full content chain personally: messaging architecture, solution briefs, competitive teardowns, technical white papers, demo narratives, and long form video.

Clients engage through fixed-scope audits, positioning sprints, and fractional retainers. Details at marcadence.com.

Owned positioning, competitive strategy, and market narrative for a global data center infrastructure portfolio, including the high density AI compute and thermal management story.

Directed the technical content program behind global campaigns and tradeshow launches, validating every claim with product management and sales engineering.

Led marketing for the TV portfolio, including the Frame TV line and its AI feature integration, delivering 27% sales growth in Q4 2023. Owned pricing, forecasting, and channel inventory alignment with retail partners.

Led go to market for the security and AIOps portfolio: SRX Series gateways, ATP Cloud, and the Marvis virtual network assistant.

Built vertical positioning that translated deep technical capability for network engineers and IT executives; technical asset engagement rose 12% in Q2 2022.

Directed EOL and EOS migration strategy across the installed base, supporting 20% retention in Q4 2022, and ran live technical webinars and sandbox demos.

Owned executive, internal, and external communications for product announcements and acquisition integration.

Rebuilt internal MarCom for IT Business Operations and consolidated it onto a unified intranet. Open rates and CTR rose 40% and campaign throughput rose 30%.

Marketed SaaS and PaaS offerings to the SMB segment, including early AI driven capabilities, and ran global brand and promotional programs alongside product and engineering.

Built and managed the marketing material behind a big data analytics product: one pagers, decks, call scripts, and tutorial videos.

Hosted live webinars and developed a Salesforce CRM partnership, tracking CTR, STR, and retention against each program.

Owned the company website, its landing pages, and app UX, and ran the cross sell and up sell motions off them.

Ran digital presence for a community non-profit using WordPress SEO and Hootsuite, rallying community support and maintaining vendor relations.

Managed web content to grow organic traffic and led social campaigns showing the organisation's impact.

Built campaigns aligned to the company vision and oversaw audio and video asset production for product launch.

Managed third party vendors and business stakeholders as the primary point of contact for all marketing communications.