Portfolio · 2026

Raj Bhullar

I'm a technical product marketing, communications, and campaign management professional with 13+ years across SaaS and PaaS from small-medium businesses to global enterprises.

My experience spans multi-lingual, multi-cultural, and cross-functional teams worldwide. I've built best practices, established structures, and led internal & external global launches — managing relationships with clients, vendors, and stakeholders alongside Directors, VPs, and C-Level Executives.

Raj Bhullar
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Selected Work

  • 2024 — Now
    Remote · US
    B2B

    MarCadenceLead Marketing Consultant

    Marketing, communication, branding, and business strategy consulting for small-to-medium businesses.

    • Create marketing materials — one-pagers, brochures, datasheets, battle cards, white papers, and short and long-form video.
    • Provide market research to help clients understand buyer personas and move customers through the product lifecycle.
    • Build data-driven marketing strategies, campaigns, and social media content to meet KPI targets.
  • 2024 — 2025
    Columbus, OH
    B2B

    VertivGlobal Portfolio Marketing Manager

    Led product positioning, competitive analysis, and event strategy to drive portfolio growth.

    • Owned the lifecycle of marketing collateral — datasheets, brochures, white papers — for campaigns and tradeshows.
    • Partnered with Sales and Engineering to develop go-to-market strategies, projecting 8–11% conversion lift in Q4 2024.
  • 2023 — 2024
    Jersey City, NJ
    B2C

    SamsungProduct Marketing Manager (via Ektello)

    Owned brand campaigns highlighting AI integration with Samsung's Frame TV line.

    • Drove a 27% increase in sales during Q4 2023 through coordinated AI-feature campaigns.
    • Strategized product pricing, forecast management, and inventory oversight while maintaining key client relationships.
  • 2021 — 2023
    Remote
    B2B

    Juniper NetworksProduct Marketing Manager

    Led go-to-market for Juniper's security and AI offerings — SRX Gateways, ATP Cloud, and Marvis AI.

    • Managed EOL/EOS programs guiding customers toward modern solutions; sustained 20% retention in Q4 2022.
    • Translated complex technical features into vertical-specific marketing assets, lifting downloads 12% in Q2 2022.
    • Demonstrated product capabilities through interactive live webinars and embedded digital exercises.
  • 2017 — 2019
    Santa Clara, CA
    B2B

    ServiceNowSr. Communication Manager, IT

    Led internal and external IT communications using product-lifecycle methodologies for announcements and acquisition campaigns.

    • Drove platform adoption for Facebook Workplace, Zoom, and Slack across a unified intranet — boosting email open rate and CTR by 40%.
    • Aligned with Brand to create synchronized multi-platform templates and best practices for IT comms at scale.
    • Improved global campaign execution by 30% through new structure and process — strengthening client and stakeholder relationships.
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Colophon

Education

  • Digital Marketing & Ecommerce Cert.

    In Progress

    2026

  • IT Security Boot Camp

    UC Berkeley

    2021

  • M.B.A. in Marketing

    Manipal University

    2013

  • B.S. in Advertising

    San José State University

    2011
Files
Toolkit
Business

Tableau, Google Suite, SQL, Microsoft Suite, Jira, ServiceNow, SharePoint, MindTickle, Smartsheet, Wrike

Marketing

Google Ads & Analytics, Hootsuite, Marketo, Salesforce CRM, Eloqua, ActiveCampaign, HubSpot, On24

Creative

Adobe Photoshop, InDesign, Illustrator, Lightroom, Premiere · Camtasia · Final Cut Pro · Logic Pro X

Technical

Python, HTML / CSS, JavaScript, Ansible, Wireshark, Splunk, Linux

Collab

Cisco Webex / Jabber, Zoom, Slack, Google Meet, FB Workplace, Microsoft Teams

Contact