I've spent fourteen years positioning technical products for technical buyers. I've owned portfolios across AI, security, networking, and data center infrastructure at Juniper, Google, ServiceNow, Samsung, and Vertiv. I set the positioning, build the go to market plan behind it, and work with product, sales, and engineering to take it to the field. I also write the technical content myself.
Advise B2B software and infrastructure clients on portfolio positioning, category narrative, and launch strategy, from buyer research through go to market execution.
Own the full content chain personally: messaging architecture, solution briefs, competitive teardowns, technical white papers, demo narratives, and long form video.
Owned positioning, competitive strategy, and market narrative for a global data center infrastructure portfolio, including the high density AI compute and thermal management story.
Directed the technical content program behind global campaigns and tradeshow launches, validating every claim with product management and sales engineering.
Led marketing for AI feature integration across the television portfolio, delivering 27% sales growth in Q4 2023; owned pricing, forecasting, and channel inventory alignment with retail partners.
Led go to market for the security and AIOps portfolio: SRX Series gateways, ATP Cloud, and the Marvis virtual network assistant.
Built vertical positioning that translated deep technical capability for network engineers and IT executives; technical asset engagement rose 12% in Q2 2022.
Directed EOL and EOS migration strategy across the installed base, supporting 20% retention in Q4 2022, and ran live technical webinars and sandbox demos.
Owned executive, internal, and external communications for product announcements and acquisition integration.
Led platform consolidation onto a unified intranet; email engagement improved 40% and campaign throughput rose 30%.
Marketed SaaS and PaaS offerings to the SMB segment, including early AI driven capabilities, and ran global brand and promotional programs alongside product and engineering.
Built and managed the marketing materials for a big data analytics product, including one pagers, decks, call scripts, and tutorial videos.
Hosted live webinars and developed a Salesforce CRM partnership, tracking CTR, STR, and retention against each program.
Owned the company website, its landing pages, and app UX, and ran the cross sell and up sell motions off them.
Ran the digital presence for a community nonprofit using WordPress SEO and Hootsuite, building community support and managing vendor relationships.
Managed web content to grow organic traffic and led social campaigns showing the organisation's impact.
Built campaigns aligned to the company vision and oversaw audio and video asset production for product launch.
Managed third party vendors and business stakeholders as the primary point of contact for all marketing communications.
I work where engineering meets the market. On one side, that means portfolio positioning and category narrative. On the other, it means the launch plan and sales enablement that carry it. Most of my career has been spent on products that are hard to explain, such as security gateways, AIOps assistants, and high density AI compute and thermal systems. The buyer is usually an engineer, so every claim has to hold up to scrutiny.
That means writing the technical content myself rather than briefing it out: messaging architecture, solution briefs, competitive teardowns, white papers, demo narratives. I validate every claim with product management and sales engineering before it ships, then take it to the field and watch what the audience actually does with it.
I'm open to full time product marketing roles in AI, security, and infrastructure, either remote or in the Bay Area. Send me a role, a portfolio, or a positioning problem, and I'll reply with a point of view.